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Khotimah, Khusnul (2015) Event Marketing and Experiential Marketing Towards the Formation of Net Marketing Contribution Margin (NMCM) (Study at PT. Garuda Indonesia, TBK). Journal of Procedia-Social and Behavioral Sciences, 3 (219). pp. 431-439. ISSN 1877-0428
Khotimah, Khusnul (2017) Experiential Marketing to Increase Net Marketing Contribution Margin (NMCM) through Customer Value. GATR Journal of Management and Marketing Review (JMMR), 2 (4). pp. 36-42. ISSN 0128 - 2603
Khotimah, Khusnul (2015) Measurement of Return on Marketing Investment (ROMI) in Manufacturing Companies. Proceedings 2nd International Conference for Emerging Markets, 2 (1). pp. 90-96. ISSN PROCEEDINGS - ISBN: 978-602-14666-1-2